Data Quality Alone Is Not Enough!

Data Quality Alone Is Not Enough!

February 13, 2024

Table of contents

In today's data-driven world, the goal for high-quality data is a top priority for organizations striving to make informed decisions and gain a competitive edge. However, focusing solely on data quality is no longer sufficient. To truly harness the power of data, organizations must broaden their perspective to include considerations of spend, usage, and performance. In this blog post, we'll explore why data quality alone isn't enough and why these additional factors are crucial for success.

The Limitations of Data Quality Alone

Data quality refers to the accuracy, completeness, consistency, and reliability of data. While ensuring data quality is essential for generating trustworthy insights, it represents only one piece of the puzzle. Relying solely on data quality metrics overlooks other critical aspects of data management that can impact business outcomes.

Consider a retail company prioritizing data quality for its customer transaction records. Despite achieving high data quality scores, the company neglects to monitor data usage and performance.

Potential Bad Outcomes:

  • Increased data volume leads to higher storage and processing costs.
  • Degraded system performance results in delays in generating reports.
  • Lack of insights into data usage prevents optimization of data delivery mechanisms.

Focusing solely on data quality without considering spend, usage, and performance can lead to inefficiencies, higher costs, and degraded system performance. Taking a holistic approach to data management is essential for achieving optimal outcomes.

The Importance of Data Spend

Data spend encompasses the costs associated with acquiring, storing, processing, and analyzing data. In today's data-driven economy, data is a valuable asset, but it also comes with expenses. Organizations must monitor and optimize data spend to ensure they're maximizing the value of their investments. By gaining insights into where and how data is being utilized, organizations can identify cost-saving opportunities and allocate resources more efficiently.

Say a financial services company analyzes its data spend and discovers that it's overspending on a particular cloud platform due to poor design and inefficient configurations. By optimizing its usage and negotiating better pricing, the company reduces spending without sacrificing performance or functionality.

Possible Outcomes:

  • Cost Savings: Reduced data acquisition costs free up budget for strategic initiatives.
  • Resource Optimization: Reallocation of resources improves analytics capabilities.
  • Enhanced Decision-Making: Access to high-quality data at lower cost leads to better-informed decisions.
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Understanding Data Usage

Data usage refers to how data is consumed and utilized within an organization. Tracking data usage patterns provides valuable insights into which datasets are most valuable, how they're being accessed, and by whom. This information enables organizations to tailor their data management strategies to meet the specific needs of different user groups, optimize data delivery mechanisms, and ensure that data is being leveraged effectively to drive business outcomes.

A retail company may complete an assessment of data usage across its database tables and finds that customer purchase history and demographic data are frequently accessed by marketing and sales teams for targeted campaigns and lead identification. Whereas some tables containing historical data or redundant information are seldom accessed and remain unused.

Understanding these usage patterns allows for optimization of data storage and access. By prioritizing resources they can be allocated to frequently used tables to ensure fast and efficient access, enhancing productivity. By streamlining storage, unused tables are identified and archived or removed, reducing storage costs and improving database performance.

By focusing resources on high-usage tables and streamlining storage of unused data, the company optimizes data management, reduces costs, and improves overall database efficiency.

Optimizing Data Performance

Data performance encompasses factors such as query execution times, database responsiveness, and overall system efficiency. Poor data performance can lead to delays in accessing critical information, hampering decision-making and productivity. By monitoring and optimizing data performance metrics, organizations can ensure that data is delivered in a timely and efficient manner, empowering users to derive insights quickly and act with confidence.

A manufacturing firm monitors data performance metrics for its analytics platform by analyzing

Query execution times to ensure timely access to line data for data driven decisions. Database responsiveness is optimized to prevent delays in processing transactions and generating reports. Overall system efficiency is enhanced to improve productivity and user satisfaction.

Resulting benefits of understanding data performance metrics enables the firm to:

  • Ensure timely access to critical data, facilitating faster decision-making.
  • Enhance productivity by minimizing delays in processing transactions and generating reports.
  • Empower users to derive insights quickly and act with confidence, driving business success.

Taking a Holistic Approach

To truly unlock the value of data, organizations must take a holistic approach that considers not only data quality but also spend, usage, and performance, what we at Revefi refer to as the Four Pillars. By incorporating these Four Pillars into their data management strategies, organizations can:

Gain a more comprehensive understanding of their data ecosystem

  • Optimize resource allocation and minimize costs
  • Tailor data delivery and access mechanisms to meet user needs
  • Enhance overall data accessibility, usability, and reliability

While data quality remains a fundamental aspect of effective data management, it's essential to recognize that it's just one piece of the puzzle. By broadening their perspective to include considerations of spend, usage, and performance, organizations can unleash the full potential of their data assets and drive innovation and success in today's data-driven world.

Set up your data quality monitorings with Revefi in under 5 minutes, no coding required! Our Data Operations Cloud platform scans your metadata, and you get automated notifications on excessive CDW use and anomalous data right away.

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